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Home / IVF Advantage

IVF Advantage

Southern Virginia’s lower-cost, premium fertility treatment option

Ready to take the next step in your family-building journey but worried about the cost? Let us help!

Shady Grove Fertility’s new IVF Advantage program was designed to help make treatment more affordable for individuals and couples living in the Richmond, Roanoke, and Hampton Roads metro regions. Specifically, IVF Advantage allows more fertility patients in the Southern Virginia region to access in vitro fertilization (IVF) treatment needed to grow their families.  

For patients without insurance coverage for fertility treatment, IVF Advantage can be applied to any out-of-pocket expenses included in the program. For patients who have some insurance coverage for fertility care, but have exhausted those benefits, IVF Advantage can then be applied to help with additional out-of-pocket costs incurred. 

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IVF Advantage allows individuals and families earning up to $150,000 the ability to access a significant discount on treatment.  

IVF Advantage provides either a 15% or 30% discount on select single-cycle fertility treatments performed at SGF locations in Richmond, Roanoke, Norfolk or Virginia Beach. The discount is based on combined gross annual income for the patient and partner, if applicable, and requires pre-approval (some exclusions may apply).  

Eligible patients must have proof of residency within 85 miles of one of five Virginia locations: Henrico, Stony Point, Roanoke, Norfolk or Virginia Beach. 

“SGF is at the forefront of offering innovative financial programs for our patients,” shares Michael J. Levy, M.D., Co-Founder of Shady Grove Fertility. “SGF has always operated under a patient-comes-first mentality, and we know that helping relieve the financial stress of fertility treatment truly puts the patient first.”   

To apply, speak to your SGF financial counselor (existing patients) or contact the SGF New Patient Center (new patients) at 888-761-1967 or complete a brief online request form to schedule a consult with an SGF physician.  

How to get started

Shady Grove Fertility has treatment options to help almost everyone build the family of their dreams. And it all starts with one call:
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